Brand Feature: Good Boy Friday

Boy's outfit by Good Boy Friday

This month we want to introduce you to the new brand we are featuring at The Boy’s Store, Good Boy Friday. Good Boy Friday is a fun new brand that will keep your boys outfitted and happy all year long.

Good Boy Friday was created by Kellee Bachour. Kellee is a “mamaprenuer” that began her work in this business in a big company dealing with fashion and sales. Like most of the mamaprenuers out there, she left work to begin her family. But are a few years at home she began to get the work-itch. So she took a few classes at Parsons in Fashion in NYC and began to prepare for her re-entry into the fashion world. When her son Gideon started school she found herself very interested in little boys fashion, “I’m obsessed with dressing him and couldn’t find what I was looking for or it wasn’t comfortable to wear or the fit was wrong. It started with a sketch, then a pattern, a prototype and it just kept going.” It didn’t take long for a brand to begin to form, and a name-sake to be created. “I was reading style.com and there was a story titled Guy Friday, I thought it was clever and it stuck with me. I thought, what about Boy Friday? – a day for boys, a day to celebrate the gift of little boys. I wanted it to be more personal so I added ‘good’ since my Good Boy is: Gideon Bachour.” So a brand was was created, and this fall GB will be monogrammed on the back pocket of all the pants, a small gift from mother to son.

Kellee knew from experience that boys clothing needed to be changed. With a boy of her own she knew first-hand that comfort was important. So when it came to creating outfits for Good Boy Friday she focused on clothing that was tailored and stylish but was as comfortable to wear as sweatpants and knit tees. Boys love to move, they are busy and constantly in motion so function was very important. “I created an exterior adjustment that looks great and functions well, reduces bulk around busy toddler waists and is easy for boys to pull up and down during potty training years.” Kellee also realized that boys are bold and that most clothing companies focus on the same dark and limited colors. So when it came to color she went bold, lots of color, and lots of options.

Inspiration comes from many different places for this great brand. Kellee draws inspiration from vintage clothes, children’s books, European clothes, and the colors of California. She also listens to her fellow Moms when it comes to design and function. She loves feedback from her fellow Moms.

Good Boy Friday may be young, one year old and holding strong, this special brand is looking to stick around for the long haul. Samples for the Fall 2013 line are almost finished and the Spring 2013 line is ready to hit stores soon. Kellee is also excited about a new Etsy store that will offer what she is calling Good Boy Friday Remnants. The Etsy store will offer handmade things made from remnants of Good Boy Friday fabric, trim, patches, and sample material.

It looks like 2013 is shaping up to be a great year for Good Boy Friday. So check out all their great new looks at The Boy’s Store and at their Etsy store. Don’t forget to look them up on Facebook and see what else they have planned this year!

Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *