This month at The Boy’s Store we are highlighting one of our favorite designers. IMAGINE GreenWear is a great USA based designer that has made the move into the world of green design and production. But don’t discount them as a high end fashion line just yet, they are hardcore fashion minded designers, “We do not print any eco-slogans [and we do not offer] just simple front only spot prints, but artistic front and back prints, all our customers have fronts and backs too! Fashion is the only way to [push] forward the green textile movement [the fact] that we are made in [the] USA and [are] organic is secondary. Fashion first!” says IMAGINE GreenWear founder Mark Fishbein.
The name for IMAGINE GreenWear was inspired by the John Lennon song “Imagine.” Founder Mark Fishbein has confided that the song had an excellent and simple message, and that was exactly what he was looking for when it came to his fashion line. Due to the fact that part of the goal of IMAGINE GreenWear was to create a new standard for ecological apparel, the song was the perfect jumping off point for the name.
One of the great features of IMAGINE GreenWear is the fact that everything about their collection is Eco-friendly. All of the designs are made of organic material, and every screen-printed design is made from a seaweed based dye. This results in incredibly organic, soft, and beautiful designs all made in the safest way possible. At IMAGINE GreenWear they strive everyday to make “green” the standard in the fashion industry.
Inspiration comes easily to the designers at IMAGINE GreenWear. Some of their favorite inspirations include posters by Tandadori Yakoo, vintage men’s ties, 18th century woodcuts, modern collages, and nature photographs. They Use their favorite inspirations to create new and unique designs for their line. It is also important to include popular themes from today’s world into their designs, and IMAGINE GreenWear finds great ways to include your everyday favorite things into their designs as well.
Founder Mark Fishbein is no newcomer to the fashion industry. “My father started the first screen printing facility in the US in 1951. I got into the business in high school, and the history of growth of the screen printing industry in America and globally is amazing. It is a gigantic high tech industry today.” Although he has been in the industry for over 40 years he has not tired of the great fashion world. IMAGINE GreenWear is a year old and with this new venture he has indeed found a great adventure, and hopefully a great future. The line may have started with children’s wear but it has quickly started new lines including a young men’s line, and a women’s line. It may not be long before all fashion designers are looking to Mark Fishbein and using his “green” ideas.
We look forward to all of IMAGINE GreenWear future collections, and we hope that our customers do too! Look for them at our IMAGINE GreenWear section!