Dogwood owner and creator Steve Springer knew exactly what he was looking for when he created the ultimate boy brand Dogwood. Steve wanted a brand that would be all boy, and that is exactly what he got. We asked Steve a few questions about his boy brand to get a better understanding of the great boy brand that parents love and kids adore.
The Boy’s Store: How did you co me up with the name Dogwood? Does it hold some deeper meaning?
Steve Springer: I wanted a real boys sounding name that would represent a fun active boy, someone that likes adventure and exploring. I had a long list of names that expressed the above comments and Dogwood seemed to fit that description in my mind. I did not want a cute sounding name, because that’s not what our style represented.